Once AWS, Now Besties

The Genesis of the Partnership

The AWS and Best Buy partnership began in 2017 when Best Buy chose AWS as its preferred cloud provider. At that time, Best Buy was looking to enhance its digital capabilities and improve its online customer experience. AWS, with its robust infrastructure and extensive range of cloud services, seemed like the perfect fit for Best Buy’s needs. The partnership allowed Best Buy to leverage AWS’s expertise in cloud computing, data analytics, and machine learning to optimize its operations and drive innovation.

Transforming the Customer Experience

One of the key areas where the AWS and Best Buy partnership has had a significant impact is in transforming the customer experience. By leveraging AWS’s cloud services, Best Buy has been able to enhance its website performance, ensuring faster load times and seamless navigation. This has resulted in improved customer satisfaction and increased online sales for Best Buy.

Furthermore, AWS’s advanced data analytics capabilities have enabled Best Buy to gain valuable insights into customer behavior and preferences. By analyzing vast amounts of data, Best Buy can personalize its marketing efforts, recommend relevant products to customers, and provide a more tailored shopping experience both online and in-store. This level of personalization has not only boosted customer engagement but also increased customer loyalty and repeat purchases.

 Strengthening Supply Chain and Operations

Another area where the AWS and Best Buy partnership has proven fruitful is in strengthening Best Buy’s supply chain and operations. AWS’s cloud infrastructure has allowed Best Buy to optimize its inventory management, ensuring that the right products are available at the right time and in the right quantities. This has helped Best Buy reduce stockouts, minimize excess inventory, and improve overall operational efficiency.

Additionally, AWS’s machine learning capabilities have been instrumental in enhancing Best Buy’s forecasting accuracy. By analyzing historical sales data, market trends, and external factors, Best Buy can now make more accurate demand forecasts, enabling better inventory planning and reducing the risk of overstocking or understocking. This has not only improved Best Buy’s bottom line but also enhanced its ability to meet customer demands promptly.

Exploring New Avenues for Growth

The AWS and Best Buy partnership has also opened up new avenues for growth for both companies. Best Buy has leveraged AWS’s cloud services to expand its digital offerings, including launching new online marketplaces and exploring opportunities in the Internet of Things (IoT) space. By utilizing AWS’s scalable infrastructure, Best Buy can quickly adapt to changing market dynamics and experiment with new business models without significant upfront investments.

On the other hand, AWS has benefited from the partnership by gaining a prominent retail partner to showcase its capabilities. Best Buy’s extensive physical presence provides AWS with a platform to demonstrate how its cloud services can be seamlessly integrated into a brick-and-mortar retail environment. This has helped AWS attract other retail clients and solidify its position as a leader in cloud computing for the retail industry.


The partnership between AWS and Best Buy has evolved from a simple cloud computing agreement to a deep and mutually beneficial relationship. By leveraging AWS’s cloud services, Best Buy has transformed its customer experience, strengthened its supply chain and operations, and explored new avenues for growth. Similarly, AWS has gained a valuable retail partner to showcase its capabilities and expand its presence in the retail industry. As technology continues to shape the retail landscape, strategic partnerships like the one between AWS and Best Buy will play a crucial role in driving innovation and success.

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